The chance to be a winner doesn’t come along very often, but with Expand, that is about to change every day.
Expand, a proudly South African and global first initiative, launched on 29 September 2021, with their first game going live at 8pm on 4 October 2021. It promises to create thousands of winners every night at 8pm with a guaranteed R100 000 in cash and airtime prizes available daily. Best of all, there is no cost involved to the player. They simply need to visit www.expand.co.za to register to play, and login every night to play the game at 8pm – fastest fingers win the prizes!
“Expand is not just another game that promises to help uplift the South African community. We have taken this vision and let it guide us into every aspect of our business,” comments Warren Bedil, CEO and co-founder of Expand. “We have looked at different ways in which to make this game accessible, exciting and as cost effective as possible for everyone living in South African. From the data cost to the simple interface, to the easy-to-understand rules, we have strived to ensure that every South African has an equal opportunity to win. Expand makes use of a progressive web app (PWA) which is light on storage, and provided the players sync their devices in a WIFI area every couple of days, the data consumption will be minimal.” The PWA can only be accessed from www.expand.co.za and will run on any smart device with a browser.
Chances to win consist of brand recognition games, and players that are the quickest will win their share of the cash and/or airtime. Cash is paid via cell phone banking meaning that if the winner is banked or unbanked, they can still receive their money from a Nedbank ATM. As for the airtime, Expand will credit the winner directly to their mobile number across all major networks in South Africa.
“Expand is not only incredibly beneficial for the players, but critically it provides an innovative and patented new platform for advertisers. We’ve created a revolutionary mobile roadblock where advertisers are guaranteed a captive, simultaneous audience at 8pm every night. Their brand is the star of the show and the audience are waiting for it! Furthermore, our analytics will only recognise players that complete the viewing cycle resulting in an un-heard of 100% video view rate! The Watch and Win portion assures the advertiser of deep brand engagement through a question relating to the video. This will provide instant daily market research on an unprecedented scale,” comments Bedil. “Expand provides a unique symbiotic ecosystem where everyone wins – the consumer gets the opportunity to win cash and airtime every day, and all for FREE! And the advertiser gets the opportunity to engage with a captive audience that has voluntarily entered this environment. The exchange is clear which creates an authentic relationship between consumer and corporate. Our vision is all about giving back to the people of our country in their greatest time of need. This injection of relief can only be good for South Africa, and we look forward to partnering with like-minded organisations as we ‘Expand’ across the country.”
The first game is set to go live at 8pm on 4 October, and every night at 8pm thereafter.
