![](https://womanity.co.za/wp-content/uploads/2019/04/violet2-300x140.png)
Pantone announced 2018’s Colour of the Year to be Ultra Violet, “an enchanting purple shade that offers designers versatility of expression,” as per its press release.
The shade represents “our shared desire for deeper understanding in an increasingly complex landscape, and our eagerness to experiment to reach that level Expect to see the saturated purple hue everywhere in 2018