Some moments deserve more than a toast. They deserve to become memories.

Moët & Chandon and Pharrell Williams are once again bringing people together through a new chapter of celebration. The luxury champagne house has unveiled Moët & Chandon Ice Impérial by Pharrell Williams, a collaboration inspired by connection, spontaneity and the simple joy of sharing life’s best moments.

Following its debut in Paris and Saint-Tropez, the collection now arrives in South Africa ahead of the highly anticipated Durban July.

A Celebration of Community

After first partnering in 2025 to reimagine birthday celebrations, Moët & Chandon and Pharrell Williams continue their creative journey with a message that feels more relevant than ever: Life is better when shared.

The collaboration encourages people to slow down, gather with loved ones and create memories that last beyond the occasion.

For Pharrell, simplicity remains at the heart of the collection.

“It’s about summer, community and enjoying champagne your way – so the experience comes first,” he says.

Ice Impérial Gets a Fresh New Look

This year, the collection expands with Moët & Chandon Ice Impérial, the world’s first champagne specifically crafted to be enjoyed over ice.

For the first time in the Maison’s history, the iconic white sleeve has been removed. The result is a cleaner, more refined bottle that places the focus on the champagne and the moments shared around it.

The redesign reflects a shift towards authenticity, ease and connection.

Inspired by Saint-Tropez

The story of Ice Impérial began more than 15 years ago in Saint-Tropez.

The Maison noticed locals and travellers enjoying champagne over ice during warm summer days. Inspired by this relaxed ritual, Moët & Chandon created a champagne designed specifically for that experience.

Today, Ice Impérial remains one of the brand’s most innovative creations.

Its vibrant blend delivers tropical fruit notes, refreshing freshness and a smooth, generous finish. Served over three ice cubes in a large wine glass, it offers a modern way to enjoy champagne.

The Perfect Durban July Companion

The South African launch comes just in time for Durban July, where fashion, culture and celebration meet.

Whether enjoyed during a glamorous race-day gathering, a coastal escape or an intimate sunset celebration, Ice Impérial captures the spirit of summer and togetherness.

Alongside Ice Impérial, Moët & Chandon Brut Impérial by Pharrell Williams also takes centre stage, ensuring there is a perfect bottle for every occasion.

Raising a Glass to Shared Moments

The campaign, shaped by Pharrell’s creative vision, celebrates the beauty of gathering with friends and family.

Set against the sun-soaked backdrop of Saint-Tropez, it captures effortless luxury, meaningful connection and the art of living well.

As celebrations unfold across South Africa this season, Moët & Chandon and Pharrell Williams remind us that life’s most memorable moments are rarely experienced alone.

They are shared.

Moët & Chandon Ice Impérial and Moët & Chandon Impérial by Pharrell Williams are available at select South African retailers from June 2026.