The vegan trend is prompting real change in the beauty and grooming industry with more people searching for beauty alternatives which are both cruelty-free and vegan-friendly. Vegan haircare is now bigger than ever and we’re not complaining: quality ingredients not only make our hair look amazing but it’s also good for the environment. A number of companies in the hair care cosmetics industry have also made the shift towards mineral and plant-based products, so cruelty-free shampoos and conditioners are easy to find.

If you’re looking to make some cruelty-free beauty product swaps, a great place to start is with vegan friendly haircare.

label.m, an award-winning fashion-inspired range developed by professional is conscious about pressing issues facing our planet and are committed to finding sustainable ways of producing products that are kind to the environment as well as they are to one’s hair and scalp. To help you switch up your beauty regime with vegan and cruelty-free products infused with naturally derived ingredients, we’ve rounded up some of our favourite label.m plant based, vegan and cruelty-free (don’t test on animals) haircare products, free from sulphates, parabens and sodium chloride, making shopping easier than ever.

label.m Organic Collection is formulated with the finest quality of natural ingredients that deliver results for shiny, bouncy and beautiful hair.
Organic Orange Blossom Shampoo and Conditioner
This lightweight shampoo (RRP R440.00) and conditioner (RRP R450.00) helps to gently cleanse and nourish the hair, whilst reviving body for glossy tresses that are full of life. Using a variety of certified organic ingredients, the exclusive organic citrus blend helps maintain the pH balance in your hair and restores scalp health for silky locks. Body and shine is revitalised with Linseed oil, whilst Agave helps to cleanse the scalp, providing gentle root lift, bringing even the finest of hair types back to life. Sage oil and Apple fruit juice help strengthen the hair, making it more flexible.

Organic Moisturising Lemongrass Shampoo and Moisturiser
With its uncompromising levels of certified organic ingredients including Quince, Oats, Rice Milk Powder and Jojoba Oil, label.m Organic Moisturising Lemongrass Shampoo (RRP R440.00) and Conditioner (RRP R450.00) naturally hydrates the hair, without build-up. Lemongrass Oil strengthens and protects the hair from environmental damage, whilst Oat Extract mositurises and thickens locks weightlessly. Rooibos Extract offers high levels of health-promoting antioxidants and refreshes the hair, while Quince Seed Extract nourishes the hair to improve manageability.
label.m Anti-Frizz Range
Say goodbye to frizz and dull hair with the label.m Anti-Frizz collection! This high-performance, solutions-led range with naturally derived eco-friendly formulations (organic ingredients found in the Mediterranean Fruit Complex and the Tree of Life Complex) targets unwanted frizzy hair.
Anti-Frizz Shampoo, Conditioner, Mask and Lotion
label.m lightweight Anti-Frizz Shampoo (RRP R360.00) nourishes and smoothes, taming frizz and flyaways, leaving hair controlled straight and silky. The frizz controlling, detangling and smoothing conditioner (RRP R415.00) as well as the Anti-frizz Lotion (RRP R350.00), a leave-in treatment, nourishes the hair for longer-lasting straight, controlled, calm, glossy and manageable locks. A rinse-out treatment, the Anti-Frizz Mask (RRP R450.00) is specifically designed for extra coarse and hard to tame hair. The above products have all been formulated with a nourishing blend of Mediterranean fruit that boosts a range of benefits:
 Green Mandarin Extract – Organic certified fruit juice waters that intensively moisturize refresh,
protect and soothe the hair
 Myrtle Berries – Organic certified ingredient to repair and protect the hair from oxidative stress
to retain colour
 Juniper Berries – Strengthens and relaxes the hair fibres to eliminate frizz
label.m Anti-Frizz Cream and Balm
A hero product for all hair types, the label.m Anti-Frizz Cream (RRP R379.99) is a moisturising and repairing nutrient-rich leave-in treatment that delivers intense hydration and restores the hair structure, leaving tresses looking healthy, shiny and frizz-free. Tree of Life complex increases collagen production to smooth the hair and reduce coarseness.

label.m Anti-Frizz Balm (RRP R379.99) relaxes coarse, thick and unruly hair. Using a heat-activated formula, hair cuticles are sealed for frizz-free styles for an ultra-smooth finish. A heat activated formula speeds up the blow-drying time, whilst delivering humidity resistance and frizz blocking performance without depriving hair of its natural body and volume.
The Tree of Life Complex boosts the following benefits:
 Baobab Oil – With rare fatty acids, Baobab Oil repairs damage and protects the hair from the
sun and free radicals, whilst helping to create volume
 Baobab Seed Extract – delivers long-lasting hydration without weighing down the hair
 Buriti Oil –rich in Vitamin A, Buriti Oil is a great detangler, restores moisture, rehydrates and restores hair vitality for smooth, shiny locks. It also reduces split-ends and protects against heat damage label.m Anti-Frizz Mist (RRP R379.99) is great for de-frizzing fine hair without weighing it down. This fine mist primes the hair for up to 35% faster blow-dries, with heat protection, anti-frizz and split-end
repairing properties, resulting in smooth hair with improved manageability.

label.m has a variety of versatile styling products designed to protect and prepare the hair:
label.m Volume Mousse (RRP R305.00 200ml) is the Big Hair must-have to allow you to create even bigger, bolder and more expressive looks. Brilliant for volumatic lift at the root, it provides a distinct, edge-driven texture.

Complete your style with a collection of label.m high performance finishing products:
label.m Dry Shampoo (RRP R320.00) refreshes hair in between shampooing using natural Rich Starch to disperse oil. It also works as a brilliant matt texturiser delivering a soft-touch and velvet finish to the hair. The Dry Shampoo is available in two varieties for lighter and darker hair tones. Paraben and Sodium Chloride Free
label.m Shine Mist
label.m Shine Mist (RRP R320.00) is versatile enough for all hair types. It evenly disperses a virtually weightless mist that imparts incredible shine. The added UV protection helps to streamline the look of your style so it’s really smooth and healthy looking.

label.m Texturising Volume Spray
label.m Texturising Volume Spray (RRP R320.00) allows you to create big, bold and expressive looks. The dry mist instantly teases edgy texture and builds height with long-lasting grip for a dramatic back-combed effect. This versatile styling spray combines the texturising benefits of a Dry Shampoo with the hold of a Hairspray, for the ultimate volume and instant, long-lasting root lift. The Enviroshield Complex,a combination of Olive Oil, Avocado Oil, Barbados Cherry and a powerful UV filter helps to optimise shine and protect against heat styling, colour fade and UV rays.

Available in two varieties for both lighter and darker hair tones.
To find a label.m stockist near you, please visit https://bit.ly/3sLhaTI.